What's new in IdealData

Shopper journey timelines now correctly identify which touch was first and which one led to the order. Order confirmation pages are no longer mistaken for the first touch — this fix now covers Shopify, Adobe Commerce, BigCommerce and WooCommerce stores.

This gives you a more accurate picture of how shoppers actually found you, across every platform you sell on.

You can now choose how IdealData identifies your VIP customers instead of relying on a fixed definition. Pick the method that fits your business — top lifetime-value percentile, average order value, or trailing 12-month revenue — and set your own thresholds in your segment settings. As you adjust the numbers, a live preview shows how your VIP group changes right away.

This also fixes an issue where, for stores using the lifetime-value method, the VIP calculation could misread the threshold and produce inaccurate VIP counts. VIP counts and lists across the platform now reflect your chosen definition correctly.

Customer journey timelines now show website visits, cart activity like items added or removed, and the order that starts the journey, with more accurate conversion status.

Every step in the timeline now gets a clear label like "Cart activity", "Page visit", or "Order activity", replacing the old generic "In between" tag. Icons also show more detail at a glance, such as whether an item was added, removed, or abandoned, so you can scan a customer's history and immediately understand what happened at each step.